Build Your Brand Smarter, Stronger, and Strategically with K Collaborative

Starting a business is one thing, launching a brand is another. This interactive session at 9:30 am is designed to help entrepreneurs move from concept to market with intention. You’ll learn how to align your brand story, audience insights, and business goals into a cohesive go-to-market strategy. Whether you're just starting out or preparing to scale, this session delivers the strategic foundation every brand needs to succeed. You’ll walk away with: A clear understanding of the go-to-market lifecycle (from research to rollout) Tools to identify and prioritize your brand’s key business objectives Strategic insight into target audiences and how to reach them effectively A working knowledge of how to create synergy between strategy, design, and execution A confidence boost to launch with intention, not intuition